Aedin Frei

Co-Founder and COO

Virtual - Everywhere

Specialties:

Streamlining backend systems for therapists, coaches, and service providers; optimizing operations so clinicians can focus on their clients (not their inbox)

  • He/Him

    • Certified NYS EMT

    • 14+ years of management experience

    • 4+ years running private practice operations

  • I’ve spent years in the clinical world, so I get it—HIPAA compliance, documentation, licensing headaches. But I also understand what keeps a business running.

    There’s something deeply satisfying about solving problems before they even hit someone’s radar. I love giving therapists and coaches their time back and watching them actually enjoy their work again.

  • I’m your strategic behind-the-scenes partner—organized, proactive, and obsessed with making things run smoother. I build systems that make sense and anticipate what’s needed before it becomes urgent. And I don’t ghost—if you reach out, you’ll hear back from me within 24 hours, every time.

    Alongside my role at Ditch The Couch, I work with other therapists, coaches, and business owners through Your Backpocket COO. If you’re looking for operational support that doesn’t suck your soul, I’m your guy.

  • I can clean a pot with a silicone spatula so well, you don't need to wash it (still would though).

    I work virtually (read as a full-time traveler), so you never know what state or country you'll find me in!!

  • “ I gotchu.”